We think.
Therefore we are.

When it comes to developing and growing the business, deep customer understanding makes operations more streamlined and efficient, and creates clear guidelines for the future. Qualitative research provides insightful information to support development.

When it comes to developing successful concepts, having an in-depth understanding makes things more efficient and ensures creating solutions that meet the exact needs of the target group and stand out from the competition. Qualitative concept study provides a strong basis for development.

A brand only exists in people’s minds as emotions, images and perceptions – building a strong brand requires a deep understanding of your target audience. Start with a qualitative in-depth brand study.

We help you build marketing communications that speak to your target audience. Testing marketing communications with the target group promotes the success of the marketing activities to achieve the objectives. We explore the reactions of the target group and provide insight to support the development of optimal marketing communications.

Strengthening your competitive position in the category requires deep consumer understanding. The study helps to see the category through the eyes of the target audience, identify future potential and gain a competitive advantage.

A concrete decision tree reflecting consumer needs serves product and concept development, portfolio optimization and the development of the customer experience at the shelf in stores. It organizes the category according to consumer needs, in contrast to a production-oriented view.

The purpose of the shopper research is to develop the store as a shopping environment, to better serve the shopper on a particular shelf and to strengthen the position of your brand in the store compared to your competitors. A consumer-centric store environment and shelf design creates a positive customer experience and increases sales.

Developing a first-class customer experience starts with listening to customers throughout the customer journey: what creates positive and negative experiences and for which reasons. This research helps to focus on what is relevant to the customer experience and to target resources on the right actions.

The study will shift the perspective from a company’s own product portfolio to a client needs-driven view to support future growth strategy. The mapping of client’s needs provides a map of the needs, allowing the company to make decisions on which needs it wants/is able to serve in the future and how.

Our Trend Update provides insight into the current megatrends and most significant consumer trends, as well as concrete examples of their occurrence in food and consumer culture in Finland and Sweden.