We think.
Therefore we are.

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We specialise in qualitative market research

We are a qualitative research agency. Known for our relentless commitment to every project we do, we bring in-depth customer understanding to our clients’ businesses inspiring their thinking, helping them make better strategic decisions and create competitive advantage.

Since its founding in 1996, Inspirans has been at the forefront of developing the field of qualitative marketing research in Finland. Our extensive knowledge and understanding of a wide variety of qualitative methodologies – ranging from classic focus groups and in-depth interviews to cutting-edge online and mobile research – form the basis of our expertise.

We are committed to following the ISO 20252 international standard for market, opinion and social research as well as ICC/ESOMAR International Code of Marketing and Social Research Practices.

Deepen customer insight

We bring the voice of consumers and customers to the fore, but we don’t just tell you what your target group thinks.
We create the most insightful customer understanding to support your business.

Succeed in development

We harness deep customer insight to drive development.
We transform the target group’s insights into strategic guidelines and successful concepts.

Strengthen your brand

We create a vision for brand development; we identify development needs and opportunities – we help you understand the essence of your brand.
With us, you can build a truly strong brand.

Our services

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We have decades of experience in building competitive advantage for our customers in different industries. We know the potential of qualitative research in different situations and needs, and always design the best solution for each case. Please leave your contact information and we will get back to you.

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