Passion for research

Satu has over 25 years of experience in leveraging customer and market insight in offering development, marketing and brand leadership, foresight-driven innovation and building growth strategies. She has helped Finnish companies succeed, grow and expand into new product categories and markets—both domestically and internationally.

Satu’s strength lies in her ability to combine short-term commercial sharpness and execution with long-term strategic vision and structured planning. She is skilled in utilizing customer and market research, cultural studies, foresight and human-centered design methods in product and category development, brand building and identifying and shaping entirely new growth areas.

This unique combination of analysis, insight and execution makes Satu an inspiring partner who empowers teams to exceed themselves—and to discover commercial opportunities even in challenging market conditions.

Pirjo is the co-founder of Inspirans Oy with over 20 years of broad experience with qualitative research methods and tools as well as of consultative co-operation with very diverse clients from different industries. She is the expert when it comes to projects dealing with development of brands, concepts, products and services. Pirjo also has broad experience in facilitating workshops and in strategic work.

Sari is an inspiring moderator and an elaborate analyst. She has a true passion for searching and discovering. Insight is her key word. Sari is a trained and legalized psychologist. Discovering people’s needs, values and motives and determining their influence on their decision making and behaviour is indeed in the very core of Sari’s expertise.

Malin addresses each research issue with reason and heart.  Service design and ethnographic research are Malin’s core skills. Malin is interested in new methods in qualitative research e.g combining neuro-measuring with in-depth insights.

Samu’s strength as a researcher comes from his background in social research studies, which enables him to observe, understand, and analyze social and societal phenomena and trends, as well as to focus on the client’s research problem by examining it as part of a broader social context. Samu’s passion is to strive to understand the surrounding world and its phenomena in a holistic way, relying on science and theories. He approaches his work with a curious and analytical mindset.

Aino has a background in service design and design. She is currently expanding her expertise through a Master’s degree in Business, specializing in Information Systems. Aino is responsible for ensuring the company’s visual identity is effectively conveyed across various channels. She brings fresh perspectives and up-to-date knowledge of digital design to the team. She is particularly inspired by creating diverse visual concepts. In her work she combines a systematic approach, bold ideation and strong communication skills.

Uljana’s work at Inspirans focuses not only on administrative tasks but also on supporting research activities, where her precision and analytical approach stand out. As a Bachelor of Social Sciences and a prospective Master’s student in Sociology, Uljana has a strong ability to perceive and structure various phenomena and to examine them within a broader context. In her work, she combines systematic thinking, sharpness and a deep passion for research.

Jutta’s research skills are backed up by a solid understanding of business from her studies at the School of Business. With a sharp and analytical nature, she gets excited about each new discovery and enjoys problem solving. Jutta has a positive and cheerful attitude to work.

Maria has a degree in political science. Her education gives her an excellent foundation to observe and analyse everyday matters as part of larger societal phenomena and cultural entities. Maria’s obvious strength is logical thinking. She has an ability to structure and analyse qualitative data so that it becomes easy to understand and utilize. 

Noora has a degree in design. At Inspirans she works as service design specialist. She is particularly enthusiastic about developing customer experience with inclusive research methods. The cornerstones of Noora’s work are creative ideation and strong visual perception and knowhow. Creating impressive video reports is one of her special skills.